Our story

Our story

Seima was founded on a simple promise – to be always delivering the very best kitchen, bathroom and laundry products that we can, supported by the very best service.

They’re easy words to say but our staff and customers know that when we promise something, we deliver it. Honesty is a core value, not because it sounds good but because we don’t believe in operating any other way.

Our supply chain is fine-tuned to ensure smooth delivery – we pride ourselves on offering the systems and support of a large enterprise with the personalised service you’d expect from a family business, no matter if we’re supplying one product or thousands on a weekly basis.

Based in Adelaide, we use state-of-the-art systems and have distribution centres in every mainland state in Australia to ensure that we deliver orders promptly.

But that’s of no use if we don’t offer products that people love.

Our product development begins with understanding what our customers need and want, and then finding a solution that is both aesthetic and functional. We believe that one should not give way to the other.

And whether it’s a technical change that makes installation easier or a new product design, we are genuinely excited by our products and the ways they can make life better for the people who use them.

Our Blade ‘no splash’ sink is a case in point. We minimised the join between the two bowls in response to customer queries – something no-one had thought to do before – and the simple innovation made it a finalist in the 2016 HIA Industry Innovation Awards. It remains one of our most popular products.

As for the future, we are excited to be introducing a limited range of on-trend products that will be updated on a more regular basis, in addition to the designer and contemporary ranges that our customers have come to know and love.

We’re looking forward to growing the Seima community well into the future and hope you’ll join us along the way.